portfolio : Surfstore

Surfstore came to cornerpiece after experiencing some problems and inadequacies with their existing website and shopping cart software. After some discussion we had an idea of the features that Surfstore felt were missing from their existing software and recommended a move to Zen Cart. Surfstore were happy with their existing design so we modelled the new website on this with a few improvements along the way including:

  • widened the website to utilise more valuable screen real estate to display more categories and products
  • created clickable thumbnails to change the main products image
  • added page tab functionality
  • added stock by attributes functionality
  • added related products functionality
  • created bespoke shipping modules

We then worked together to transfer all the category and products data and images across from the old website to the new.

As the previous Surfstore website had already been indexed by the search engines we wrote a script to redirect the users and search engine crawlers to the relevant new pages. This is extremely important if you wish to maintain your website's page rank.

Surfstore decided to have a blog incorporated into the website so they could keep there followers up to date on all the latest happenings, events and promotions within the surfing world and their own website. This was designed to fit in with the main website's look and feel. As Surfstore also opted for a new VPS, once we configured this, including anti spam software, the new website was uploaded and XML sitemaps submitted to the major search engines as the new website went live.

We later helped Surfstore to link the website database to their offline database system allowing real time updates and order integration.

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Cornerpiece was recommended to Surfstore by one of our customers. We knew broadly what we wanted to be able to achieve but were restricted by the software we were using at the time. After initial discussions with cornerpiece we felt confident that the advice we received would allow us to overcome the shortcomings of our existing setup. We took the plunge and soon had our new site up and running.

The service and advice we received was first class. As the new system evolved to meet our specific needs, these were met promptly with new solutions. At this point in time we have made a huge leap in usability and all our staff can now contribute to the site on a daily basis. In fact from anywhere in the world.

When Surfstore have a need to add new functionality to the site or help with other aspects of IT, cornerpiece is our first port of call. Value for money, cornerpiece are firmly in the real world and the use of open source software kept the project well on budget. Here at Surfstore we found cornerpiece available, patient, well informed, effective and good value.end quote

John Birt - Surfstore